creating creatives

On 14 September 2016, Arts groups and community organisations wishing to engage with residents in Aston and Newtown were asked to apply for grants from a £500,000 Cultural Development Service funding pot.

The Cultural Development Service received 27 applications, totalling £1,631,443.50, oversubscribed by £1,131,443.50. Thirteen local arts and community organisations received arts grants totalling £500,000 to deliver projects in the area during 2017-18.

As one of the beneficiaries of the grant, APAA has decided to launch an exciting programme entitled Creating Creatives. Creating Creatives is a performing arts educational programme and does exactly what it says on the tin, Create Creatives. It will take young people aged 6 – 24 through a rigorous arts course over 36 weeks. It will cover five art forms that includes vocals, music, dance, drama and event management. . The course will improve talent, develop life skills, enhance employability and increase confidence amongst children and young people in and around the surrounding areas of Aston/Newtown of Birmingham. Throughout the duration of the programme, students will also have the opportunity to work towards the Bronze Arts Award, a national recognised qualification.

The majority of the activities will take place at Newtown Community Centre whilst the Birmingham Conservatoire completes its move to Millennium Point in the autumn of this year, at which point APAA will carry out some activities in their new home. APAA has resided at the Birmingham Conservatoire since 2004 and are looking forward to strengthening their longstanding relationship in the new building.

Since the company’s inception in 2004 (officially launched in 2006), this is the first time the life changing organization has received funding to run one of their projects. Last year April the recently nominated organization for their contribution to the community in the Chamber of Commerce Awards 2017, celebrated their 10th year anniversary through delivering 10 youth events under the campaign #ArtMatters.

Tru Powell, Creative & Events Director for APAA said,

For a long time APAA has operated without any funding whatsoever. In fact, this is the first time in over a decade we have received any type of funding for the work we’ve been doing.

APAA are now going into a new direction and I am so excited for the change and ready for the challenge. We are so pleased to be able to offer a new programme to our services and can’t wait to find and develop new talent in the community. For a long time APAA has been a hub of development, a home away from home and even a lifeline for young people in The Midlands and I am so pleased with this funding we will be able to continue our great work and engage with a lot more young people in the city.

If you would like more information or join the programme please email

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