A local performing arts academy, operating in the heart of Birmingham was able to take a bow following the delivery of a successful month that was filled with a plethora of art events. April 2016 was a fantastic month for Brum and the arts. Billed as one of the busiest and exciting months of the year for Aston Performing Arts Academy (APAA), ‘Artspril’ did not disappoint.
April aka as ‘Artspril’ was a fantastic month jam-packed with art events and activities for members of the public and the academies students alike. APAA used this month to celebrate their 10th year anniversary through giving young people a voice to shout about ‘why the arts are important to them’. This was achieved through the delivery of 10 memorable events that fell under the campaign ‘WE ARE 10 – #ArtMatters’.
The campaign was the first of its kind in Birmingham to showcase a plethora of talented young people whilst giving them a platform to truly express the value the arts sector brings, over one given month. The month long string of events featured a diverse programme which included visual arts, discussions, comedy, music, drama, masterclasses, dance, an open mic night and an Arts Ball. The campaign saw the city’s people come together in full force to show appreciation for the arts and young people. Remarkably, all events sold out welcoming attendance from the general public totaling to a circa of 1800 people.
There was a huge buzz in Brum during ‘Artspril’. As one event passed, anticipation grew as audiences and students eagerly awaited the next event. Some of the event highlights included the live panel debate entitled ‘Talk from the heART’, ‘An evening with APAA’ that gave audiences the chance to get to know members of the infamous academy on a more personal level, #InspiringBRUM a musical showcase featuring all members of APAA and ‘Come Mek Me Laugh’, a comedy event that debuted three upcoming comedians from Brum. Amongst other fantastic events, the celebration was ended with a glitzy Arts Ball that took place at Aston Villa on the 29th April. The red carpet affair welcomed APAA’s students and supporters and recognized the positive contributions APAA has made over the last decade to the arts and young people. Within the 30 days in April, the activities saw APAA work with up to 200 young people on and off stage, providing amazing platforms for expression and creativity.
In association with Birmingham City Council the campaign was a huge success and featured six collaborations with some of the cities local arts organisations and individuals including Eloquent Praise Dance Academy, Talented Tuesday’s, Smash Entertainz, GRAFT Entertainment, Courtney King Ministries and Great Barr School.
The #ArtMatters campaign was a campaign to remember for not only the students of APAA but for Birmingham alike. The campaign highlighted the importance of the arts for our young people in Birmingham whilst providing a platform to showcase some of Birmingham’s most talented emerging creatives. Amongst other successes, the campaign was also a huge hit on social media with the hash tag #ArtMatters being used more than ever before in Birmingham over a one month period. There was a time when you couldn’t turn on Facebook without seeing the hashtag being branded somewhere.
Truchio Powell, the Creative & Events Director for APAA said,
“Birmingham has really come together to highlight the importance of a sector that clearly brings unprecedented value to each and everyone of us. Art truly does matter and I believe Birmingham now recognizes how important it is to APAA. It transforms lives and our young people are prime examples of this.
The response of the campaign has been overwhelming and to date we are still in receipt of great feedback. I am actually still in awe with how well it all went and well it was received.
I would like to thank our sponsors Birmingham City Council, Professional Polishing Services, The Rock NTCG, Hollywood Monster, The Drum, Abronah Care and the mac.
Thanks also extends to our supporters also known as Art Ambassadors, Beatfreeks, Punch Records, B#Talented, ACE Dance & Music, Fourth Wall Theatre, Streetly Academy, Starlight Dance School, Tru Street Academy, GRAFT Entertainment, Eloquent Praise Dance Academy, Great Barr School, Courtney King, Call Me Unique, Elishah St Juste, Andre Soul, Smash Entertainz, Justice Williams MBE and Cherelle Skeete.
Also, I would like to send a massive thank you to our events delivery partner The Alternative Events Company for project managing the entire project.
Lastly I would like to thank the students and members of APAA who all contributed a great deal to the campaign to make it the success that it was. They all worked extremely hard and all the directors couldn’t be prouder of all their achievements. “
A few of the images taken throughout the month could found below.